Drive Awareness & Leads

YouTube Ads & Video Advertising

Capture prospective candidates' attention on digital "TV" with YouTube and across the USA TODAY NETWORK.

Drive Awareness & Leads

YouTube Ads & Video Advertising

Capture prospective candidates' attention on digital "TV" with YouTube and across the USA TODAY NETWORK.

Digital video ads are more effective at reaching the right audience.

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You already know that broadcast has an impressive high-impact reach — but wouldn't it be great if you could improve your ROI for your video ad campaigns?

Even better, wouldn't detailed reporting on your video ads be nice? Digital video advertising delivers the same impact and value of traditional broadcast ads, but with advanced audience targeting that directs prospective job candidates to your career site. You can showcase your brand story through topics such as your company culture, highlighted employee testimonials or let prospective candidates know about the causes your organization supports all within a highly visual and engaging format that inspires action.

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YouTube Ads simplified.

Take advantage of YouTube and advertise your employment brand through unique format options. Zero in on a highly targeted audience of prospective candidates, or target based on demographics, interests and life events, as well as using targeted placements, topics and more. With several ad types, targeting and placements, YouTube ads allow you to deliver the right message to your audience at the right time during their path to employment — from research to application submission. A YouTube Ad specialist will set up and manage your YouTube ad campaign based on your specific recruitment advertising objectives and budget. Let us do the work and see how your video ads reach new audiences and influence candidates to take action.

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Video Advertising on the USA TODAY NETWORK.

Together we'll marry your engaging video ads and our trusted digital news platform with a premium in-market audience. Choose between pre-roll video ads, high-impact website takeover video ads and in-banner video ads. Don't have video ad content? We can help. We'll handle all production of your video too. Find out more our targeted display advertising options on USA TODAY NETWORK news sites.

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Professional Video ad creative and production services.

Finding in-house resources to create a professional video can be challenging. Let our video production team take the reins from start to finish so you can focus on the people side of your business. Your video ad creative will be built using proven best practices to get your employment brand noticed in a tight job market where everyone is looking for top talent. Our network of professional producers, videographers and media planners make it simple and will take care of everything from production to getting your video ads on YouTube and our trusted USA TODAY NETWORK digital platforms.