Drive Awareness & Leads

Targeted Display Advertising

Smart audience targeting and a larger reach will get the attention of your ideal candidates and meet your recruitment marketing goals.

Drive Awareness & Leads

Targeted Display Advertising

Smart audience targeting and a larger reach will get the attention of your ideal candidates and meet your recruitment marketing goals.

Be present at every step of the candidate's path to employment with your organization.

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Move your organization to the top of the consideration set among job seekers with targeted display advertising and Interact with them throughout their journey.

From video, carousel and in-article ads to geofencing and retargeting, our complete targeted display solutions have you covered. Did we mention we're also storytelling experts? Let us help you authentically engage job seekers with branded content. Getting results has never been easier with our simplified, data-driven approach to finding local candidates across our trusted local news sites, the web and our ad network partners.

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Maximize your reach on our trusted publisher platform.

Do you have locations across the country with open positions? Are you opening up new offices in another state that need to be staffed? We can help you access prospective candidates across the country within an environment job seekers trust with the USA TODAY NETWORK. With 100+ local media sites, lifestyle sites and usatoday.com — which reach 125MM+ unique monthly visitors, we've got the reach to find the talent you need. Data-driven insights can guide creative for higher ad engagement based on results from thousands of ad campaigns evaluated on our network. Not to mention unique high-impact digital ad types you won't find on other websites — proven to be engaging to our audiences.

30%

higher in-view rate than industry average.

USA TODAY NETWORK Local 2016 Digital Campaigns. DFP, 2016 Google display benchmarks

Reach the right audience when it counts most.

We couple our consumer insights and sophisticated audience targeting to help you reach your ideal audience of prospective candidates. We've partnered with thousands of sites to give you the best environment to increase your employment brand reach. Take advantage of our powerhouse ad network to start building your employment brand and know your budget, performance and optimization tracking are working together to drive you results. Multiple targeting strategies will make your digital advertising investment more efficient, including audience targeting and remarketing to name a few.

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Campaign optimization to help drive high-performing display ad campaigns.

Our strategy around targeted display isn't about driving clicks or driving tons of traffic to your career site. We apply learnings from digital ad campaigns we've delivered across the United States for businesses like yours. We know how to drive the right leads to your job opportunities - great leads - directly to you!  Our dedicated client success team will keep an eye on your display ad campaigns and make adjustments based on your recruitment goals to keep things moving as planned. We can also have our data science team study your ad engagement across thousands of campaigns to identify best practices for recruitment digital ads and apply them to your creative. Fancy, right?

70%

Website visitors who are retargeted are 70% more likely to convert.

Siralytics

Gain the mobile advantage with geofencing.

Targeting the right prospective candidates will give you the advantage and mobile geofencing ads can get you there. We target your ideal candidates where they live, work and play, plus deliver your message at the right time to inspire them to take action. Target an area based on commute time to your office. Remind them they can be home faster or enjoying a round of golf more often instead of sitting in traffic. Reach exactly who you are looking for by targeting audiences in locations as small as a single building where you'd like to source top talent! This inclusive and affordable targeted display advertising solution can put your business ahead of the pack.